The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Advertising

Vertical Football

Agency TBWA\JAPAN / Tokyo

Client Adidas


Exceptional Innovation in Marketing / Innovative Marketing: Single

Annual ID


2004 Awards

Total Points: 25

Gold Pencil


Production Company

Media Concierge

Creative Director

John Merrifield
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