The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Advertising

Charger, GTO, Stingray

Agency davidandgoliath / Los Angeles

Client Mattel 100% Hot Wheels

Category

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

Annual ID

04509A

2004 Awards

Total Points: 5

Merit

Credits

Art Director

Kevin Raich

Writer

Ben Purcell

Creative Director

David Angelo
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