The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2004 One Show - Advertising

Beta - 7

Agency Wieden+Kennedy / New York

Client ESPN Videogames / Sega


Exceptional Innovation in Marketing / Innovative Marketing: Campaign

Annual ID


2004 Awards

Total Points: 25



Art Director

Robert Rasmussen

Creative Director

Todd Waterbury
Ty Montague

Production Company

Steve Wax & Anthony Nelson of Chelsea Pictures

Agency Producer

Gary Krieg - Exec. Prod.
Temma Shoaf - Producer
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