The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2000 One Show - Advertising

Agency Saatchi & Saatchi / Singapore

Client Borneo Motors


Consumer Magazine / Magazine Color Full Page or Spread: Single

Annual ID


2000 Awards

Total Points: 25

Gold Pencil


Art Director

Francis Wee


Calvin Soh


Nicholas Leong
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