The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2000 One Show - Advertising

Agency Wieden + Kennedy / Portland

Client Nike


Consumer Television / Consumer Television :30 Single

Annual ID


2000 Awards

Total Points: 10



Production Company

Propaganda/Satellite Films

Art Director

Hal Curtis
Bill Karow

Agency Producer

Vic Palumbo
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