The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1999 One Show - Advertising

Agency Arnold Communications / Boston

Client Volkswagen


Newspaper / Newspaper 600 Lines or Less: Single

Annual ID


1999 Awards



Art Director

Will Uronis


David Weist
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