The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1999 One Show - Advertising

Agency Saatchi & Saatchi / Madrid

Client Volvo EspaƱa SA


Collateral Advertising / Collateral: Posters

Annual ID


1999 Awards



Art Director

Yuri Alemany


Carlos Perrino
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