The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1999 One Show - Advertising

Agency Dweck and Campbell / New York

Client Dial-A-Mattress


Consumer Television / Consumer Radio

Annual ID


1999 Awards



Production Company

Hungry Man

Art Director

Lori Campbell
Stephen Pearson
Scott Vitrone


Lori Campbell
Stephen Pearson
Scott Vitrone

Agency Producer

Larry Shanet


John O'Hagan
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