The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1998 One Show - Advertising

Agency Carmichael Lynch / Minneapolis

Client Mack Trucks

Category

Trade / Trade Color Full Page or Spread: Single

Annual ID

98277A

1998 Awards

Merit

Credits

Art Director

Vinny Matassa

Writer

Glen Wachowiak

Photographer

Peggy Day
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