The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1998 One Show - Advertising

Agency Fallon McElligott / Minneapolis

Client TIME Magazine


Trade / Trade Color Full Page or Spread: Single

Annual ID


1998 Awards



Art Director

Joel Clement


Luke Sullivan
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