The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2001 One Show - Advertising

Lettuce Girl

Agency Arnold Worldwide / Boston

Client Volkswagen of America, Inc.


Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

Annual ID


2001 Awards

Total Points: 25

Gold Pencil
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