The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1998 One Show - Advertising

Agency Saatchi & Saatchi / Singapore

Client Raffles International


Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

Annual ID


1998 Awards

Silver Pencil



Rowan Chanen


Ted Royer
Pok Cheng Hai
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