The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1998 One Show - Advertising

Agency Wieden & Kennedy / Portland

Client Nike

Category

Consumer Television / Consumer Television Over :30 Single

Annual ID

98053T

1998 Awards

Gold

Credits

Production Company

X-Ray

Writer

James LeMaitre

Agency Producer

Lisa Jakanovich

Director

Jesse Peretz
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