The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1998 One Show - Advertising

Agency Arnold Communications / Boston

Client Volkswagen

Category

Consumer Television / Consumer Television Over :30 Single

Annual ID

98055T

1998 Awards

Bronze

Credits

Production Company

Tate & Partners

Writer

Lance Jensen

Agency Producer

Keith Dezen

Director

Baker Smith
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