The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1998 One Show - Advertising

Agency ALMAP/BBDO / São Paulo

Client Alpargtas SA

Category

International Foreign Language Commercial / Foreign Language Commercial: Television

Annual ID

98080T

1998 Awards

Gold

Credits

Production Company

Andreas Heiniger

Writer

Eugenio Mohallem

Agency Producer

Maria Do Socorro Goes

Director

Andreas Heiniger
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