The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1998 One Show - Advertising

Agency BMP DDB / London

Client Volkswagen Group UK

Category

Multimedia Campaign

Annual ID

98082A

1998 Awards

Gold

Credits

Production Company

Outsider

Writer

Clive Pickering
Andrew Fraser

Agency Producer

Howard Spivey

Director

Paul Gay

Typographer

Kevin Clarke
Dave Wakefield
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