The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1997 One Show - Advertising

Agency DM9 Publicidade / São Paulo

Client Moto Honda da Amazonia


International Foreign Language Commercial / Foreign Language Commercial: Television

Annual ID


1997 Awards



Production Company

Cia. de Cinema

Art Director

Luciano Zuffo


Jose Henrique Borghi
Carlos Domingos


Rodolfo Vanni

Agency Producer

Mauricio Guimarães
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