The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1997 One Show - Advertising

Agency Saatchi & Saatchi / London

Client Army/COI


Newspaper / Newspaper Over 600 Lines: Campaign

Annual ID


1997 Awards

Silver Pencil


Art Director

Alexandra Taylor
Nik Studzinski


Adam Kean
Jason Fretwell


First Base
Dean Steadman
Fouad El Khoury
Liam Kennedy
Chris Steele-Perkins
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