The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1997 One Show - Advertising

Agency Goodby Silverstein & Partners / San Francisco

Client Polaroid Corporation


Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

Annual ID


1997 Awards

Gold Pencil


Art Director

Chris Hooper


Bob Kerstetter


Hunter Freeman
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