The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1997 One Show - Advertising

Agency Goodby Silverstein & Partners / San Francisco

Client Polaroid Corporation


Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

Annual ID


1997 Awards



Art Director

Grant Richards
Mike Mazza
Valerie Ang-Powell
Chris Hooper


Scott Aal
Al Kelly
Steve Payonzeck
Bob Kerstetter


Hunter Freeman
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