The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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1997 One Show - Advertising

Agency Dentsu Young & Rubicam / Tokyo

Client Volvo Cars Japan

Category

Outdoor / Outdoor: Single

Annual ID

97_0023A

1997 Awards

Gold

Credits

Art Director

Masakazu Sawa

Writer

Minoru Kawase

Photographer

Megumu Wada
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