The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1997 One Show - Advertising

Agency Goodby Silverstein & Partners / San Francisco

Client Unum Insurance


Trade Advertising / Trade Color Full Page or Spread: Single

Annual ID


1997 Awards

Silver Pencil


Art Director

Paul Hirsch


Josh Denberg
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