The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1997 One Show - Advertising

Agency Springer & Jacoby Werbung GmbH / Hamburg

Client Mercedes-Benz AG / Stuttgart


Collateral Advertising / Collateral: Brochures Other Than By Mail

Annual ID


1997 Awards



Art Director

Kurt Georg Dieckert
Eric Urmetzer
Walter Schönauer


Kurt Georg Dieckert
Eric Urmetzer
Walter Schönauer


Markus Bolsinger
Michele Comte
Peter Lindbergh
Eberhard Sauer
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