The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1997 One Show - Advertising

Agency Foote Cone & Belding / San Francisco

Client Levi Strauss & Co. / Wide Leg Jeans


Consumer Television / Consumer Television Over :30 Single

Annual ID


1997 Awards



Production Company

Satellite Films

Art Director

Sean Mullins


Chuck McBride

Agency Producer

Steve Neely


Spike Jonze
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