The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1997 One Show - Advertising

Agency Wieden & Kennedy / Portland

Client Nike

Category

Consumer Television / Consumer Television Over :30 Campaign

Annual ID

97_0077T

1997 Awards

Silver Pencil

Credits

Production Company

Pytka

Art Director

Vince Engel
John Jay

Writer

Jim Riswold

Director

Joe Pytka
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