The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1997 One Show - Advertising

Agency Goodby Silverstein & Partners / San Francisco

Client Polaroid Corporation


Consumer Television / Consumer Television :30 Single

Annual ID


1997 Awards

Silver Pencil


Production Company

Smillie Films

Art Director

Grant Richards


Scott Aal


Kinka Usher

Agency Producer

Jane Jacobsen
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