The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1997 One Show - Advertising

Agency Goodby Silverstein & Partners / San Francisco

Client Polaroid Corporation


Consumer Television / Consumer Television :30 Campaign

Annual ID


1997 Awards



Production Company

Smillie Films

Art Director

Sean Ehringer
Grant Richards


Harry Cocciolo
Scott Aal

Agency Producer

Jane Jacobsen
Debbie King


Kinka Usher
Jeffrey Goodby
Share To

Related Awards





Follow Us