The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1997 One Show - Advertising

Agency Leo Burnett / London

Client McDonald's


Consumer Television / Consumer Television :20 and Under: Single

Annual ID


1997 Awards

Silver Pencil


Production Company

Fat Fish Films

Art Director

Matt Hazell


Jane Atkinson


Joe Public

Agency Producer

Pamie Wikstrom
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