The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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1997 One Show - Advertising

Agency Leo Burnett / London

Client McDonald's

Category

Consumer Television / Consumer Television :20 and Under: Campaign

Annual ID

97_0087T

1997 Awards

Gold

Credits

Art Director

Matt Hazell

Writer

Jane Atkinson

Director

Joe Public

Production Company

Fat Fish Films

Agency Producer

Pamie Wikstrom
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