The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1997 One Show - Advertising

Agency Juan Cravero / Buenos Aires

Client Technological Institute of Contemporary Music


Consumer Television / Consumer Television Under $50,000 Budget

Annual ID


1997 Awards



Production Company

La Tierra

Art Director

Juan Cravero
Martin Casios
Diego Livachoff


Juan Cravero
Martin Casios
Diego Livachoff

Agency Producer

Hernan Bourdieu


Ruben Andon
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