The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1997 One Show - Advertising

Agency Ogilvy & Mather / Mexico City

Client Duracell


International Foreign Language Commercial / Foreign Language Commercial: Television

Annual ID


1997 Awards

Gold Pencil


Production Company

GB Producciones

Art Director

Carlos Tourne


Raul Cardos
Mauricio Galvan
Lourdes Lamasney


Simon Bross

Agency Producer

Maria Claudio Alarcon
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