The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1990 One Show - Advertising

Bo Knows

Agency Wieden+Kennedy

Client Nike

Category

Consumer Television / Consumer Television Over :30 Single

Annual ID

90075T_a

1990 Awards

Best of Show
Gold

Credits

Production Company

Propaganda Films
Pytka

Art Director

David Jenkins
Susan Hoffman

Writer

Geoff McGann
Jim Riswold

Agency Producer

Bill Davenport

Director

David Fincher
Joe Pytka
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