The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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1990 One Show - Advertising

Bo Knows

Agency Wieden+Kennedy

Client Nike

Category

Consumer Television / Consumer Television Over :30 Single

Annual ID

90075T_a

1990 Awards

Best of Show
Gold

Credits

Art Director

David Jenkins
Susan Hoffman

Writer

Geoff McGann
Jim Riswold

Director

David Fincher
Joe Pytka

Production Company

Propaganda Films
Pytka

Agency Producer

Bill Davenport
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