The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1980 One Show - Advertising

Mean Joe Green

Agency McCann Erickson

Client Coca-Cola


Consumer Television / Consumer Television Over :30 Single

Annual ID


1980 Awards

Gold Pencil


Production Company

N. Lee Lacy

Art Director

Roger Mosconi


Penny Hawkey


N. Lee Lacy

Agency Producer

Jean-Claude Kaufmann
Karen Scanlon
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