The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2005 One Show - Advertising

Personality (Saddam)

Agency AlmapBBDO / São Paulo

Client Editora Abril


Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

Annual ID


2005 Awards

Total Points: 5



Art Director

Roberto Fernandez


Roberto Fernandez

Creative Director

Marcello Serpa
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