The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

Smell Better than Yourself Print - Elevator

Agency Wieden + Kennedy, Portland / Portland

Client Old Spice

Category

Magazine / Full Page or Spread - Single

Annual ID

12165A

2012 Awards

Total Points: 5

Merit

Credits

Agency

Jordan Muse
Yaya Zhang
Kimberly Wilder
Kyle Pero
Frazer Goodbody

Art Director

Max Stinson

Illustrator

Paul Levy

Photographer

Jean Yves Lemoigne

Typographer

Sou
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