The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

Billboard powered by oranges

Agency DDB, Paris / Paris

Client Tropicana


Out Of Home / Transit & Outdoor Installations - Single

Annual ID


2012 Awards

Total Points: 10

Bronze Pencil


Creative Director

Alexandre Herve


Clemens Ascher

Agency Producer

Florence Gabet
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