The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising


Agency BBDO Proximity Berlin / Duesseldorf

Client Daimler AG


Out Of Home / Digital / Electronic - Single or Campaign

Annual ID


2012 Awards

Total Points: 25



Agency Producer

Silke Rochow
Julia Diehl
Steffen Gentis
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