The One Show
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Category
Collateral / Posters - Campaign
Annual ID
12229A
About the Work
Decolgen is the top cold & flu medication in Vietnam and has established itself for years as the household brand [for cold & flu]. However, many competitors have since arrived and widen the consumer?s range of choice. The brief is to remind consumers of Decolgen?s efficacy, and its role as a responsible pharmaceutical brand in Vietnam.
To show the importance of swift and effective solution to colds and flu, we created posters that dramatize how the simple cold can escalate and lead to detrimental effects if left unchecked or unattended.
The use of illustration is crucial as Decolgen is priced for the masses, which means the message needs to be simple and unthreatening.
To show the importance of swift and effective solution to colds and flu, we created posters that dramatize how the simple cold can escalate and lead to detrimental effects if left unchecked or unattended.
The use of illustration is crucial as Decolgen is priced for the masses, which means the message needs to be simple and unthreatening.
2012 Awards
Total Points: 5
Merit
Credits
Art Director
Andy Soong
Quy Ho Hoang
Thao Nguyen Phuong
Creative Director
Andy Soong
Hasnah Mohamed Samidin
Illustrator
Rizal Adnan
Quy Ho Hoang
Andy Soong
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