The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

SMOTHNESS

Agency Forsman & Bodenfors / Gothenburg

Client IQ

Category

Public Service / Television - Single

Annual ID

12281T

2012 Awards

Total Points: 5

Merit

Credits

Art Director

Ted Mellstrom

Writer

Jacob Nelson

Agency Producer

Magnus Kennhed

Designer

Asa Plahn

Director

Tomas Jonsgarden

Producer

Magnus Akerstedt
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