The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

Sticked Campaign

Agency DDB Mexico / Distrito Federal

Client Henkel Mexico


Consumer Radio / Campaign

Annual ID


2012 Awards

Total Points: 10

Bronze Pencil


Production Company

Jarpa Studio

Creative Director

Walter Aregger
Hernan Ibarra


Amed Cossio

Agency Producer

Marcelo Genel
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