The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising


Agency DDB Tribal Group / Berlin

Client Volkswagen AG


Consumer Radio / Campaign

Annual ID


2012 Awards

Total Points: 5



Production Company

Studio Funk Berlin

Agency Producer

Susi Schneider

Creative Director

Johannes Hicks
Marc Isken
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