The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

Bright Idea

Agency AlmapBBDO / São Paulo

Client GE

Category

Consumer Television / 60 Second - Single

Annual ID

12323T

2012 Awards

Total Points: 5

Merit

Credits

Production Company

Rebolucion

Art Director

Vico Benevides

Agency Producer

Vera Jacinto
Gabriel Dagostini

Director

Armando Bo

Creative Director

Luiz Sanches
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