The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

The Bark Side

Agency Deutsch / Los Angeles

Client Volkswagen


Consumer Television / 60 Second - Single

Annual ID


2012 Awards

Total Points: 5




Deutsch LA
Mark Hunter
Mike Sheldon
Tom Else
Chris Carter
Rick Schmitz
Carmen Martinez
Kristie Weston
Jessica Thompson

Production Company

Caviar LA

Art Director

Kate O'Connor


Donna Ko


Keith Schofield

Agency Producer

Vic Palumbo
Victoria Guenier
Emma Johnson
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