The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

Pathological Liar

Agency Young & Rubicam / New York

Client Land Rover


Consumer Television / 60 Second - Single

Annual ID


2012 Awards

Total Points: 25

Gold Pencil


Production Company

O Positive

Art Director

Michael Schachtner


Julia Neumann


David Shane

Sound Designer

Sound Lounge

Agency Producer

Mara Milicevic
Nathy Aviram
Lora Schulson
Jona Goodman
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