The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

Smell is Power

Agency Wieden + Kennedy, Portland / Portland

Client Old Spice


Consumer Television / Commercials of Var. Length - Campaign

Annual ID


2012 Awards

Total Points: 25

Gold Pencil



Jessica Monsey
Jordan Muse

Production Company

Absolutely Productions

Art Director

Croix Gagnon

Agency Producer

Ben Grylewicz
Dale Nichols
Lindsay Reed
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