The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

The Counter Demoralization

Agency Young & Rubicam Argentina / Buenos Aires

Client Dossier


Consumer Television / Over 60 second - Single

Annual ID


2012 Awards

Total Points: 5



Production Company

Fight Films

Art Director

Gonzalo Fernandez


Adriana Laham

Agency Producer

Agustin Borgognoni
Luis Pompeo
Share To

Related Awards





Follow Us