The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

1 Million Kids Challenge

Agency Abbott Mead Vickers BBDO / London

Client Sainsbury's

Category

Non-Broadcast / Online

Annual ID

12423T

2012 Awards

Total Points: 5

Merit

Credits

Agency

AMVBBDO

Production Company

Gorgeous

Art Director

Adrian Rossi

Writer

Alex Grieve

Agency Producer

Rebecca Scharf

Director

Chris Palmer

Producer

Rupert Smythe

Creative Director

Paul Brazier
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