The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2005 One Show - Advertising

Baby/Old Man

Agency Giovanni, FCB / São Paulo

Client BMW do Brasil


Consumer Magazine / Magazine Color Full Page or Spread: Campaign

Annual ID


2005 Awards

Total Points: 10

Bronze Pencil


Art Director

Silvio Medeiros


Alan Nielsen
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