The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

The Bear

Agency BETC Euro RSCG / Los Angeles

Client Canal +


Branded Content / Online

Annual ID


2012 Awards

Total Points: 15

Silver Pencil



Betc Euro Rscg

Production Company

Soixan7e Quin5e/MJZ

Art Director

Eric Astorgue


Yuki Suga

Agency Producer

David Green
Isabelle Menard
Sybil Esterez
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