The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

LIVING MASTERPIECE

Agency Abbott Mead Vickers BBDO / London

Client GE

Category

Innovation in Advertising / Single or Campaign

Annual ID

12459G

2012 Awards

Total Points: 5

Merit

Credits

Production Company

Ans Nursery

Art Director

Ant Nelson
Mike Bond

Agency Producer

Adam Walker
Chloe Robinson

Producer

Ciara Mcgowan
Sam Legassik
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